The word “creative” used to be one not spoken in the mainstream business world. Nobody wanted to think you were getting “creative” with your bookkeeping or product claims. I’ve been in meetings where I was labeled as a “creative” and it wasn’t meant to be a compliment; it meant what I do is irrelevant in the business world. They’re ok with the word “innovative” because it sounds more like technology.
Times have changed. Now, if an employee or an entrepreneur is not being personally creative, they could become irrelevant in the current marketplace. Even the stodgy corporate leaders realize they have to move like real people if they’re going to keep up. And it’s not just about social media.
I recently discovered Todd Henry, author of “The Accidental Creative: How to Be Brilliant at a Moment’s Notice.” His podcasts on www.toddhenry.com encourage creatives and help their employers and managers give them space. It’s win-win: workers are more productive when they can work with creative freedom, and businesses profit when there’s a vibrant and inspired workforce.
But because many great books are written as support in the corporate environment, I have benefited more from the ideals and principles they espouse, rather than their corporate application. Over the years, a steady diet of great books fed my intuition about good business practices and entrepreneurship. And then I unconsciously produced my own systems based on the best ideals and principles relevant to my work.
Rarely do people get what I get out of the books I recommend. Now I realize that if I recommend a book, I have to be clear about what that book did for me, in particular. Generally, people don’t read the books I recommend because they’re looking for a fix-it application, not ideals and principles to regenerate themselves. In my new book,* I created a map of my journey with a “Chronological Bibliography” and inserted a comment about how each book contributed to my development as an organic entrepreneur.
Creativity is a natural resource
An everyday creative works with autonomy, and then offers that proven work to others. This is not a job or assignment on demand; it’s a personal habit that renews your private inner resourcefulness. Todd Henry has a podcast that is directly on point for this because it nails down how a person can discover her/his unique qualities: Find Your Creative Voice.
My studies of how people work, and how we work original ideas, led me to art and science. When I learned the work of an artist, I realized that creativity and innovation are both reflections of a person’s unique unseen qualities.
Like others who move in business like natural people, I am gaining traction because real people hear real “peoplespeak” and know how to respond. Come out of the cubicle, worker, and revive your natural self!
*Read more about this in my book, “The Heart’s Mind.”